Peak Entertainment's Caribbean Sun Poker Ads `Too Provocative' For Gambling Publication

Card Player Magazine Rejects Ads For Being Too Racy

WILLEMSTAD, Curacao--(BUSINESS WIRE)--March 8, 2004--Gambling magazines are sometimes sold as discreetly as pornography. The covers hidden from children's eyes by plastic sheets designed to hide breasts and the tops of thighs. So when one of the most-read publications in the industry rejected ads for Peak Entertainment's Caribbean Sun Poker (caribbeansunpoker.com), one could assume there must have been something highly offensive in the ads.

"We're using face cards in our campaign for Caribbean Sun Poker. They talk to each other, using double-entendres," said Johnny Jordane, Peak's Director of Promotions, which enforce the campaign's tagline: `It's hotter here'.

"We were really surprised at the rejections. The illustrations we used in the ads were prominent design features of CaribbeanSunPoker.com. We weren't showing anything violent nor were we showing nude images or anything distasteful," Jordane added.

However, Peak was asked to change the headlines and now run `tamer' ads in Card Player. The original ads were accepted without incident and are running in other publications, like Poker Europa, Southern California Gaming, and Canadian Poker Player.

Peak Entertainment's online poker room, Caribbean Sun Poker (caribbeansunpoker.com) has attracted a lot of players and attention since its launch just over two years ago. "When the ads got rejected, we were actually reassured that our campaign worked. Advertising that doesn't get any attention isn't really doing its job," said Jordane.

About Peak Entertainment

A global leader in providing safe, secure online casino gaming and entertainment based in Willemstad, Curacao, Peak Entertainment, NV (http://www.PeakEntertainment.com) currently owns and operates five online casino properties and a player-to-player poker room under multiple gaming licenses from the government of Curacao.

Peak Entertainment, NV currently operates Omni Casino(R) (http://www.OmniCasino.com), The Sands of the Caribbean(R) Online Casino (http://www.CarSands.com), 49er Online Casino(TM) (http://www.49erCasino.com), One on One Online Casino(TM) (http://www.1on1Casino.com), Three Diamonds Online Casino(TM) (http://www.3DiamondsCasino.com) and the Caribbean Sun Poker(TM) Room (http://www.CaribbeanSunPoker.com).

These casinos have more than 250,000 registered players worldwide, and have processed more than $3 Billion USD in wagers since the first one was licensed and launched in August of 1997.

Source: Business Wire